Why is it essential for companies to identify common metrics when using SASB Standards?

Identifying common metrics when using SASB Standards is vital for streamlining communications across departments. Consistent metrics ensure that all areas of the organization are speaking the same language regarding sustainability performance. This alignment facilitates collaboration among teams, whether it's finance, operations, or marketing, allowing them to share insights and strategies more effectively. When departments use standardized metrics, it reduces confusion and enhances the quality of information shared, leading to more informed decision-making and a cohesive approach to integrating sustainability into the company's overall strategy. Thus, having common metrics fosters a unified understanding, which is crucial for achieving the organization's sustainability goals.