Which of the following practices can enhance the effectiveness of sustainability accounting?

Continuous measurement and reporting are vital practices that significantly enhance the effectiveness of sustainability accounting. This approach allows organizations to track their sustainability performance over time, providing ongoing data that informs decision-making and strategy development. By regularly measuring various sustainability metrics—such as carbon emissions, resource consumption, and social impact—organizations can identify areas needing improvement, celebrate successes, and adapt their strategies as needed to ensure they are meeting their sustainability goals.

Additionally, continuous reporting fosters transparency and accountability, as stakeholders can access up-to-date information about the organization's sustainability initiatives and their outcomes. As a result, this practice not only contributes to enhanced internal decision-making processes but also builds trust and credibility with external stakeholders, including customers, investors, and the community.

In contrast, rigid adherence to outdated practices, neglecting feedback from stakeholders, and conformity with corporate culture only are unlikely to provide the necessary adaptability and responsiveness that sustainability accounting needs in a rapidly changing environment.