Which of the following is considered an "activity metric" within SASB Standards?

Within the SASB Standards, an "activity metric" refers to a measurable indicator of operations or activities that are tied to a company's sustainability performance. The correct answer highlights the number of media publications as an activity metric because it captures the extent of a company's engagement and communication efforts regarding sustainability issues. This metric reflects how actively the company is participating in sustainability discourse, influencing stakeholder perception and potentially driving change.

In contrast, other options reflect different categories of metrics. Total revenue generated from sales is a financial metric that doesn't measure sustainability activity directly. The number of employees trained in sustainability, while related to internal sustainability practices, is more of a performance outcome related to training effectiveness rather than a direct measure of ongoing activities. The percentage of waste recycled indicates a sustainability performance metric, showing effectiveness in waste management, rather than focusing on the activity level. These distinctions help clarify why the correct answer aligns with the characteristics of an activity metric within the SASB framework.